Nearly a year after Compass formally unveiled its “3-phased marketing strategy,” which promotes listing a property off the MLS before going to the open market, the company has retooled much of its brokerage strategy around Private Exclusives, and executives have repeatedly made their case for “seller choice” in how a home is marketed.
According to recent reports, Compass had just over 9,000 Private Exclusive listings at the beginning of September.
While pre-marketing and office exclusives have sparked a loud and divisive debate among brokerage industry execs, Compass agents are voicing their opinions as well. Some told Real Estate News that they see value in listing off-market to test price, while others expressed concerns over trust, ethics and whether Compass’ approach is at odds with a client’s best interest.
‘It just seems illogical’
The controversy around Compass’ Private Exclusives effort mirrors much of the industry-wide debate over NAR’s Clear Cooperation Policy. Common themes of the Clear Cooperation discourse have included fair housing rules, transparency and concerns relating to discrimination — and whether the residential brokerage industry is truly putting the consumer first.
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Author: AJ LaTrace
